April Writer’s Night – Marketing for Authors: Your Foundation and Beyond with Sherry Ficklin

This presentation will cover the basics of building your author marketing strategy, including identifying, locating, and engaging your audience, as well as social media breakdowns and tips. Marketing by genre is about shifting focus from selling a single book to cultivating trust and recognition with a specific audience in order to strengthen your overall business.

Please join the WCWF on Tuesday, April 7, 2026, from 6-7:30 pm at The Art Center in Grand Junction, 7th and Orchard.

Speaker Bio

Sherry D. Ficklin is a full-time author from Western Colorado. Ficklin writes across multiple genres but leans toward Young Adult fiction, with works ranging from contemporary romance to science fiction and historical novels. Her published works include the bestselling Stolen Empire series, The Lost Imperials (co-written with Tyler H. Jolley), and several standalone titles.

Ficklin’s experience spans both traditional and self-publishing avenues. Beyond her work as an author, she has served as an acquisitions editor, marketing assistant, and script evaluator, demonstrating her knowledge of various aspects of the publishing industry. You can find more information on her official website.